{"title":"Hair Lightening Products","description":"Hair lighteners","products":[{"product_id":"wella-blondor-soft-blonde-7-in-crema-200ml-1welbloc-it","title":"Wella Blondor Soft Blonde Cream 200 g","description":"Wella Blondor Soft Blonde Cream 200 g. Substance: Cream, Capacity: 200 g, Dispenser type: Tube\u003cbr\/\u003e\u003cbr\/\u003eThe only product in the Blondor range that comes in the form of cream, Soft Blonde Cream is created for on-scalp application.\u003cbr\/\u003e\u003cbr\/\u003eBlondor Soft Blonde Cream 200 g\u003cbr\/\u003e\u003cbr\/\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":45170895159491,"sku":"1WELBLOC","price":26.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0467\/7059\/files\/bf64437a6d5a112556343e339e37632e.jpg?v=1777370627"},{"product_id":"wella-welloxon-perfect-me-2b-30-vol-9-25-1000ml-1weloss30-it","title":"Wella Welloxon Perfect ME+ 30 vol 9% 1000ml","description":"Wella Welloxon Perfect ME+ 30 vol 9% 1000ml. Substance: liquid, Volume: 1000 ml, Dispenser type: Bottle. Quantity per pack: 1 pc(s)\u003cbr\/\u003e\u003cbr\/\u003eTHE IDEAL PARTNER FOR WELLA PERMANENT COLOURS AND LIGHTENERS\u003cbr\u003e\u003cbr\u003eAvailable in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%) Specifically reformulated to achieve the most accurate colour, redesigned to provide:\u003cbr\/\u003e\u003cbr\/\u003eWelloxon Perfect ME+ 30 vol 9% 1000ml\u003cbr\/\u003e\u003cbr\/\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":45170922324163,"sku":"1WELOSS30","price":12.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0467\/7059\/files\/42ff763d361c8f8c66ba8c176cc2bb17.jpg?v=1777374154"},{"product_id":"wella-welloxon-perfect-40-vol-12-25-1l-1weloss40-it","title":"Wella Welloxon Perfect 40 vol 12% 1L","description":"Wella Welloxon Perfect 40 vol 12% 1L. Substance: liquid, Volume: 1000 ml, Dispenser type: Bottle\u003cbr\/\u003e\u003cbr\/\u003eTHE IDEAL PARTNER FOR WELLA PERMANENT COLOURS AND LIGHTENERS\u003cbr\u003e\u003cbr\u003eAvailable in different volume for all the services possibilities (1.9%, 4%, 6%, 9% and 12%) Specifically reformulated to achieve the most accurate colour, redesigned to provide:\u003cbr\/\u003e\u003cbr\/\u003eWelloxon Perfect 40 vol 12% 1L\u003cbr\/\u003e\u003cbr\/\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":45170922979523,"sku":"1WELOSS40","price":12.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0467\/7059\/files\/55905dcd907ba3b32b7973adb7fb5a44.jpg?v=1777374171"},{"product_id":"wella-color-touch-emulsione-13-vol-4-25-1l-1weltoul13-it","title":"Wella Color Touch Emulsion 13 vol 4% 1L","description":"Wella Color Touch Emulsion 13 vol 4% 1L. Substance: liquid, Volume: 1000 ml, Dispenser type: Bottle. Doesn't contain: Ammonia. Quantity per pack: 1 pc(s)\u003cbr\/\u003e\u003cbr\/\u003eColor Touch is a low commitment, ammonia free*, multi-dimensional demi-permanent hair color for clients who like to change their tone more often.\u003cbr\/\u003e\u003cbr\/\u003eColor Touch Emulsione 13 vol 4% 1L\u003cbr\/\u003e\u003cbr\/\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":45170948210883,"sku":"1WELTOUL13","price":12.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0467\/7059\/files\/d9a8686ab9d0fb64ee85a329b77b674a.jpg?v=1777375535"},{"product_id":"wella-color-touch-emulsione-1-9-25-6-vol-1000ml-1weltoul6-it","title":"Wella Color Touch Emulsion 1.9% 6 Vol. 1000ml","description":"Wella Color Touch Emulsion 1.9% 6 Vol. 1000ml. Substance: liquid, Volume: 1000 ml, Dispenser type: Bottle. Quantity per pack: 1 pc(s)\u003cbr\/\u003e\u003cbr\/\u003eLow commitment, ammonia free*, multi-dimensional demi-permanent hair colour for clients who like to change their tone more regularly. \u003cbr\u003e\u003cbr\u003eCOLOR TOUCH emulsion allows precise development of professional hair colour.\u003cbr\/\u003e\u003cbr\/\u003eColor Touch Emulsion 1.9% 6 Vol. 1000ml\u003cbr\/\u003e\u003cbr\/\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":45170948276419,"sku":"1WELTOUL6","price":12.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0467\/7059\/files\/5b3add10ef2186afd2f9774ac4eb5c98.jpg?v=1777375551"},{"product_id":"allwaves-acqua-ossigenata-emulsionata-30-vol-9-25-250-ml-1alloss30-it","title":"Allwaves Emulsified hydrogen peroxide 30 vol. 9% 250 ml","description":"Allwaves Emulsified hydrogen peroxide 30 vol. 9% 250 ml. Substance: liquid, Volume: 250 ml, Dispenser type: Bottle\u003cbr\/\u003e\u003cbr\/\u003e\u003cb\u003ewhat is it\u003c\/b\u003e\u003cbr\u003eEmulsified hydrogen peroxide is used to ensure perfect colouring or bleaching, guaranteeing total safety for both hairdresser and customer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003ehow does it work\u003c\/b\u003e\u003cbr\u003eThe Allwaves oxidising emulsion is set apart by its fluid and creamy texture, ensuring a uniform transfer of oxygen during the service. It is an essential product to guarantee optimal colour development and professional lightening.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e+ info\u003c\/b\u003e\u003cbr\u003eThe emulsified hydrogen peroxide for professional use is offered in two sizes: 1000 ml and 250 ml. Both sizes are available in 4 volumes, depending on the percentage of oxygen: 10 volume, 20 volume, 30 volume and 40 volume.\u003cbr\/\u003e\u003cbr\/\u003eEmulsified hydrogen peroxide 30 vol. 9% 250 ml\u003cbr\/\u003e\u003cbr\/\u003e","brand":"ALL WAVES","offers":[{"title":"Default Title","offer_id":45171591676099,"sku":"1ALLOSS30","price":1.32,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0467\/7059\/files\/2e005cbfa35bd9f944b7931690873caf.jpg?v=1777408905"},{"product_id":"wella-welloxon-perfect-20-vol-6-25-1l-1weloss20-it","title":"Wella Welloxon Perfect 20 vol 6% 1L","description":"Wella Welloxon Perfect 20 vol 6% 1L. 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The creamy texture adheres perfectly to the hair and bleaches it evenly. Complex oil \u0026 Keratin: protection and nourishment for hair when bleaching. Rice starch: softening effect for soft hair. Powder colour: light blue. Fragrance: fresh.\u003cbr\/\u003e\u003cbr\/\u003eMulti-performance 400 g\u003cbr\/\u003e\u003cbr\/\u003e","brand":"VITALITY'S","offers":[{"title":"Default Title","offer_id":45171725959363,"sku":"1FAR05004","price":32.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0467\/7059\/files\/257ee045556fd0f689671eac339bbe92.jpg?v=1777417976"},{"product_id":"allwaves-acqua-ossigenata-emulsionata-40-vol-12-25-250-ml-1alloss40-it","title":"Allwaves Emulsified hydrogen peroxide 40 vol. 12% 250 ml","description":"Allwaves Emulsified hydrogen peroxide 40 vol. 12% 250 ml. Substance: liquid, Volume: 250 ml, Dispenser type: Bottle\u003cbr\/\u003e\u003cbr\/\u003e\u003cb\u003ewhat is it\u003c\/b\u003e\u003cbr\u003eEmulsified hydrogen peroxide is used to ensure perfect colouring or bleaching, guaranteeing total safety for both hairdresser and customer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003ehow does it work\u003c\/b\u003e\u003cbr\u003eThe Allwaves oxidising emulsion is set apart by its fluid and creamy texture, ensuring a uniform transfer of oxygen during the service. It is an essential product to guarantee optimal colour development and professional lightening.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e+ info\u003c\/b\u003e\u003cbr\u003eThe emulsified hydrogen peroxide for professional use is offered in two sizes: 1000 ml and 250 ml. Both sizes are available in 4 volumes, depending on the percentage of oxygen: 10 volume, 20 volume, 30 volume and 40 volume.\u003cbr\/\u003e\u003cbr\/\u003eEmulsified hydrogen peroxide 40 vol. 12% 250 ml\u003cbr\/\u003e\u003cbr\/\u003e","brand":"ALL WAVES","offers":[{"title":"Default Title","offer_id":45171730022595,"sku":"1ALLOSS40","price":1.32,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/0467\/7059\/files\/c9a7bb3c5d9d34c3f153dea2d7b2013b.jpg?v=1777418854"},{"product_id":"wella-professionals-blondor-plex-sachet-30g-1wel99350167341-it","title":"Wella Professionals Blondor Plex 9 hair lightening remedy 30 g Powder Sachet","description":"Wella Professionals Blondor Plex 9. 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Package weight: 400 g\u003cbr\/\u003e\u003cbr\/\u003eBleaching powder for freehand techniques Its ammonia-free formula creates a mixture that is particularly suitable for soft lightening, on any type of hair, making it an extremely gentle bleaching powder. Thanks to its specific components, when the powder and activator are mixed, it is ideal for all freehand techniques. Complex oil \u0026 Keratin: protection and nourishment for hair when bleaching. The powder is white. 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